COUNTY WEBSITE ADVERTISING AND HOTLINK POLICYThe County of Los Angeles (“County”) is a chartered county and a subdivision of the State of California, and whose mission is to provide governmental and other public services to and for the benefit of the residents of Los Angeles County. In accordance with this mission, the general policy of the Los Angeles County Board of Supervisors (“Board”) is to exclude from the County’s website, and the website of each County department, all commercial advertising and promotional material, including links which provide exclusive private or financial benefit to commercial, non-public enterprises and which do not promote or enhance a public benefit to the County, its departments, or the residents served by the County. As a governmental agency, the County neither endorses nor supports individual private commercial enterprises through display of their advertising on the County’s website or through providing links to the sites of such commercial enterprises.Notwithstanding the foregoing, the Board recognizes that, in consideration of the nature and function of the internet, display of commercial or promotional material or links to commercial sites may, under certain circumstances, be appropriate for inclusion in the County’s website or in departmental websites where a public purpose is served. The following guidelines are hereby adopted for the guidance of County department directors in determining when such materials are appropriate for inclusion in County websites. 1.Advertising/Promotional Materials Where County Has Public/Financial lnterest
A.Public Benefit Facilities And Venues. The County has established and maintains certain facilities and venues which promote the arts, science, cultural studies and other public purposes. Advertising and promotion of events, programs and exhibits at such facilities and venues may be placed on the County’s website and on departmental websites. This includes links to commercial enterprises that market tickets or other means of access to these facilities and venues, or foster participation in their programs.(Examples: The John Anson Ford Theatres’ link to an online ticket agency, and programs/exhibits at the Music Center, Hollywood Bowl, Art Museum, and Natural History Museum)
B.Commercial Enterprises In Which The County Has A Financial Interest. The County possesses leasehold and other financial interests in certain commercial enterprises, and derives a financial benefit from their activities. This financial benefit to the County serves a public purpose. Accordingly, commercial advertising and other promotional materials concerning these enterprises may appear on County websites. Links to the websites of these enterprises may also be included on the County website and on departmental websites at the discretion of department directors. Appropriate notice should be provided of the County’s financial interest in these enterprises.(Examples: Gladstone’s Restaurant in Malibu, leaseholds in Marina del Rey)Whenever a user of the County’s website selects a link to and enters a commercial website from the County’s website, a notice and disclaimer must be displayed in accordance with Section 8 below. 2.Web-Based All-lnclusive Information About Private Enterprises Which Provide A Service Or Benefit To The Public Where The Service Or Benefit Is Directly Related To A County Department’s Mission Or ServicesCertain commercial and public agencies maintain information about private persons, enterprises and organizations which provide services to the public.
A. Public Agency. Where such information is directly maintained by public agencies, such as lists of licensed child care providers or lists of restaurants that are graded by the Department of Health Services, County websites may display such information or provide links to the public agency or directly to that information.
B. Private Agency. Where information is maintained by private commercial agencies but the persons or organizations listed provide services directly related to the mission of a County department or to the services it provides to the public, a department may display such information on its website or provide a link to the information or the commercial agency which maintains such information, whether or not the site linked to also contains commercial advertising. In such cases, the department director must make a good-faith determination that:
i.The department’s clients, service recipients or interested County residents would benefit from the information;
ii.It would be duplicative for the department to independently create or maintain such information; and
iii. The commercial agency which maintains the information has represented that it includes all legitimate or licensed service providers within the County or within the geographical area served by the department.No link may be provided directly on a County departmental website to any enterprise or organization included in that information.Where a link is provided in the County website to the agency which maintains the information or to the information, and the user exits the County website and enters a commercial site which may contain advertising or other promotional material, notice and a disclaimer must be displayed in accordance with Section 8 below.(Examples: A list maintained by a California state agency of licensed child care centers located in the County could be displayed on the website of a department that serves the needs of children and families. A link to the state agency’s website, or to the list’s specific webpage, could be included even if the list maintained by the state agency included child care centers located both in the County and throughout the state.A commercially maintained list of newspapers in a particular category or geographic area could be displayed or linked to on the County’s Office of Public Affairs’ website, since its mission is directly related to fostering media relations. If displayed, however, no link to an individual newspaper is permitted. If a link is provided to the website of a commercial agency maintaining the list or to the list’s specific webpage, the site linked to may contain advertising, but a disclaimer must be displayed to the user on the County’s website before the external link opens, in accordance with Section 8 below.The Department of Health Services could display a list of public health ratings of all restaurants in the County since public dissemination of such information is directly related to its mission. However, the display of, or linking to, a commercial list of popular ratings of restaurants or to an individual restaurant would not be permitted under these guidelines.Public Works could display a list of names and locations of licensed recyclers, since its mission includes fostering recycling of waste, but could not link to those businesses.)
- Links to Commercial Sites With Information Critical To Or Vitally Enhancing A County Department’s Mission Or Services Where Replication Of Information By Department Not Feasible
- The department’s independent replication of the information targeted for linkage is infeasible due to financial or other considerations; and,
- No non-commercial site provides the information targeted to linkage; and,
- The information targeted for linkage is critical to a service provided by the department, or
- The information targeted for linkage is a vital enhancement to the department’s mission.
- County Program Sponsors And Donors
- Government Agencies; Academic Institutions; Public-Private Partnerships; Professional, Cultural, Community-Based And Non-Profit Organizations
- Links to Search Engines
- No Links To Sites Containing Inappropriate Material
- Notice of Leaving County Website And A Disclaimer
- Contractors That Create Websites For County Departments
- Authority of Chief Administrative Officer
- Link Maintenance
- Language Translation